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Research papers

VAI experience in LATAM

This paper describes the OutdoorScore methodology applied by Portland in Latin America, using concepts such as transport habits and VAI (visual adjustment impacts) in order to determine scores for each site audited.Obviously the application of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Antonio Miranda
June 14, 2004
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Citation

Miranda, A. (2004a, June 14). VAI experience in LATAM. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/vai-experience-in-latam